The DellsGroup Services     "Manufacturers and Distributors"


New Business Development

Strategic Growth Planning    


"The traditional methodology of the sales process within the food industry supply chain is rapidly changing" 

In the new food selling environment, buying and selling attitudes practiced by manufacturers and distributors are reflective of their unique needs within specific market conditions. The DellsGroup's business objectives are to provide our manufacturing and distribution clients a focus on new business development through custom designed operator and distribution programs to meet consumer and operator demand for quality and consistency. The foundation of the DellsGroup's client services is a closely developed relationship that keeps with the client's business initiatives and industry identity. All business processes and culture are carefully preserved to maintain stability within the individual business and operating environment.

The DellsGroup Services

  • Market Analysis - Opportunity Recognition vs Risk Evaluation
  • Strategic Planning - Develop Sales & Marketing Plans
  • Developing Merchandising, Advertising and Promotion Programs
  • Plan Execution
  • National Account Development
  • Developing Warehouse and Freight Programs
  • Account Management and Customer Service - Building Customer Relationships
  • GFSI / SQF / HACCP plan development - Certification

Marketing and Sales Process:

Step 1 - Market research and evaluation - opportunity vs risk assessment

Step 2 - Define program concepts, initiatives and rationale

Step 3 - Situational Analysis and SWOT Analysis

Step 4 - Strategic Plan development

Step 5 - Strategic Plan execution - Sales and Marketing process